I watched my wife build her dream salon, only to see it become a 16-hour-a-day job that didn’t pay her a wage. I knew there had to be a better way for creatives to master their numbers.
The Spreadsheet Wall
Most salon owners are creative geniuses, not math professors. Typically matching the price list of the salon down the street, known as Copycat Pricing is a fast track to business burnout.
When my wife and I tried to tackle the numbers together, the spreadsheets were the enemy. As soon as she saw a wall of data, she turned away. It was too confusing, too overwhelming, and too far removed from the craft she loved.
You aren’t alone. Most owners don’t look at their numbers until they are already struggling. I realized we didn’t need more “data”…..we needed visual clarity.

Steve Moore
10 years owning and operating a multi national and international award winning beauty salon
From Salon Partner to Profit Architect.
I founded Insightful Sums because I believe every salon owner deserves to be a success story, not just a service provider. My goal is to bridge the gap between “creative passion” and “financial freedom.” We provide the tools that allow you to finally pay yourself a wage, contribute to your household, and celebrate the business you’ve worked so hard to build.






