The “Aha” Moment
The moment you plug your real numbers into Insightful Sums, the fog clears. You’ll see instantly whether that “High Ticket” service is actually a “High Loss” service.
Stop guessing and start growing. Use the Insightful Sums Pricing Calculator Now
Are you a Business Owner or a Stylist with a Hobby?
It sounds harsh, but here is the reality in 2026: If you don’t know the cost of your service, your price is just a lucky guess.
Most salon and clinic owners in Australia look at the shop down the road, see they charge $120 for a cut and color, and set their price at $115 to be “competitive.”
This is the fastest way to go out of business
The Difference That Saves Your Business
The Price: This is the number on your menu. It’s what the client pays.
The Cost: This is the “hidden” number. It’s your rent, your 12% Superannuation obligations, the electricity for the dryers, the backbar product, and your own time.
If your Cost to perform a service is $95 and you charge $115, you aren’t making $20. After GST and unexpected overheads, you’re likely making $0.
Frequently asked questions
Why shouldn’t I just match my competitor’s prices?
Because your competitor might have lower rent, fewer staff, or be 2 weeks away from closing down. Your prices must reflect your costs.
How often should I review my costs?
In 2026, with fluctuating utility and supply costs, you should review your overheads every quarter. Insightful Sums makes this a 5-minute task.
