The “Aha” Moment
The moment you plug your real numbers into Insightful Sums, the fog clears. You’ll see instantly whether that “High Ticket” service is actually a “High Loss” service.
Stop guessing and start growing. Use the Insightful Sums Pricing Calculator Now
Are you a Business Owner or a Stylist with a Hobby?
It sounds harsh, but here is the reality in 2026: If you don’t know the cost of your service, your price is just a lucky guess.
Most salon and clinic owners in Australia look at the shop down the road, see they charge $120 for a cut and color, and set their price at $115 to be “competitive.”
This is the fastest way to go out of business
The Difference That Saves Your Business
The Price: This is the number on your menu. It’s what the client pays.
The Cost: This is the “hidden” number. It’s your rent, your 12% Superannuation obligations, the electricity for the dryers, the backbar product, and your own time.
If your Cost to perform a service is $95 and you charge $115, you aren’t making $20. After GST and unexpected overheads, you’re likely making $0.
Frequently asked questions
Why shouldn’t I just match my competitor’s prices?
Because your competitor might have lower rent, fewer staff, or be 2 weeks away from closing down. Your prices must reflect your costs.
How often should I review my costs?
In 2026, with fluctuating utility and supply costs, you should review your overheads every quarter. Insightful Sums makes this a 5-minute task.
Steve Moore
Steve is the founder of Insightful Sums and a Salon Profit Specialist with over 10 years of experience owning and operating a multi-national, award-winning beauty salon. After watching his wife work 16-hour days building her dream salon without taking home a proper wage, Steve knew there had to be a better way. He created Insightful Sums to help creative salon owners ditch the confusing spreadsheets and finally master their numbers. His mission is to bridge the gap between creative passion and financial freedom, giving you the tools to price for profit and pay yourself what you deserve.
