As a salon owner, you know the lash lift is more than just a service…it’s a game-changer for your clients. But while lash lifts may be one of your most in-demand services, are you sure you’re pricing them to reflect the time, effort, and cost that goes into delivering them?
If you’re not confident about your pricing, don’t worry, you’re not alone. Many salon owners under-price lash lifts, thinking it will help bring in more clients. But this approach often leads to financial stress, not success. Let’s break down why correct pricing is key and how you can make sure every lash lift you perform is worth your while.
What we Cover:
How to Set the Right Price for Lash Lifts
1. Know Your Costs
Break down every cost associated with performing a lash lift. This includes:
- Lash lift products
- Disposable tools
- Wages for the time spent
- Overheads (like salon rent, electricity, advertising, booking software etc)
If you’re not sure how to calculate this, Insightful Sums makes it easy. Our platform takes the guesswork out of pricing by helping you price your services for profit.
2. Factor in Your Time
Time is money. If a lash lift takes you 45 minutes, what’s your hourly target? Setting a realistic hourly rate and working backwards will help you arrive at a fair price.
3. Add Your Desired Profit
Don’t just aim to cover your costs, add a profit margin. A healthy business is one that makes money, not just breaks even.
4. Don’t Forget Discounts and Packages
Offering lash lift packages or occasional discounts can boost sales, but only if you’ve priced your services correctly in the first place. Insightful Sums helps you see exactly how discounts affect your bottom line.
Why Correct Pricing Matters for Lash Lifts
1. You Deserve to Get Paid for Your Expertise
Lash lifts require skill, training, and precision. Your clients pay for your expertise, not just the service. If you’re pricing too low, you’re undervaluing yourself and your team.
2. Cover Your Costs, and Then Some
Between the lash lift solution, under-eye pads, and disposables like applicators, the costs of performing a lash lift add up. Don’t forget your overheads, like rent, water, electricity, and staff wages. Pricing your lash lifts properly makes sure you’re covering all your costs and making a healthy profit.
3. Low Prices Can Undermine Your Brand
Clients often associate price with quality. Pricing your lash lifts too low can send the wrong message about your skills or the quality of your products. The right price not only reflects your value but also boosts your brand’s reputation.
The Risks of Underpricing Lash Lifts
- You’ll Be Overworked and Underpaid: Lower prices mean you’ll need to book more clients just to make ends meet.
- Burnout Is Real: Constantly trying to catch up on bills and stay afloat isn’t sustainable.
- Clients Won’t Appreciate Your True Value: If you’re the cheapest in town, clients may assume there’s a catch.
Take Control of Your Pricing with Insightful Sums
Setting the right price for your lash lifts doesn’t have to be hard. With Insightful Sums, you can:
- Calculate the perfect price for every service.
- Understand how your costs, time, and profit margins work together.
- Offer discounts or packages without risking your profits.
Don’t leave your pricing to chance. Start your 7-day free trial today and see how Insightful Sums can transform your salon’s bottom line.
Pricing your lash lifts correctly isn’t just about making money—it’s about valuing yourself, your time, and your salon. Take the guesswork out of pricing and give your business the tools it needs to thrive with Insightful Sums.
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Click here to sign up for your free trial today.
