What We Cover…
Let’s be honest…lash extensions and treatments aren’t just beauty services; they’re a work of art. Your clients leave feeling confident and glamorous, but what about you? Are you confident your pricing covers your costs and leaves you with profit in the bank?
Pricing lash services correctly is crucial for your salon’s success. Get it wrong, and you’re risking burnout, unpaid bills, or worse…a business that can’t keep up. But don’t worry, we’re here to help you figure it all out.
Why Correct Pricing Matters
1. Cover Your Costs (and Then Some!)
Lash treatments require premium products, precise techniques, and time. If you’re not factoring in every cent…glue, lashes, prep, aftercare products, you could end up working at a loss without even realising it.
2. Value Your Skills
Lash extensions take expertise, patience, and training. By under-pricing, you’re undervaluing yourself and sending the message that your time and skill are cheap.
3. Build a Sustainable Business
Correct pricing means more than breaking even…it’s about creating a profit you can reinvest into your business. Whether it’s upgrading equipment, hiring staff, or finally taking that weekend off, setting the right prices makes it all possible.
Common Mistakes When Pricing Lash Services
Copying Competitors
It’s tempting to match other salons’ prices, but their costs and goals aren’t the same as yours. What works for them might not work for you.
Ignoring Discounts and Add-Ons
Offering discounts to attract clients might seem like a good idea, but it can eat into your profits fast. And if you’re not charging extra for premium add-ons like coloured lashes or volume sets, you’re leaving money on the table.
Forgetting the Clock
Time is money! If a set takes you two hours, but you’re charging the same as someone who takes one hour, your profit per hour plummets.
How to Nail Your Lash Service Pricing
Calculate Your Costs
List all your expenses, from products to staff wages to overheads. Divide these by the number of clients you see to find your cost per service.
Set a Profit Margin
Decide how much you want to earn on top of your costs. A good starting point is aiming for a 20-30% profit margin.
Know Your Worth
Don’t be afraid to charge for your skill and time. Clients who value quality will pay for it, and they’ll return for the excellent service you provide.
Review Regularly
Prices aren’t set in stone. Review your pricing every three months to make sure it aligns with rising costs, your skill level, and market demand.
Let Insightful Sums Take the Guesswork Out of Pricing
We get it…pricing isn’t your favourite part of the job. That’s why Insightful Sums exists. Our platform takes care of the calculations, so you can focus on what you do best: creating stunning lash transformations.
- Calculate the true cost of your lash services.
- Set profitable prices with confidence.
- Easily factor in add-ons, discounts, and staff wages.
Stop second-guessing your pricing and start growing your lash business with Insightful Sums. Sign up for your 7-day free trial today and take the first step towards a more profitable and stress-free salon.
