Let’s be honest…lash extensions and treatments aren’t just beauty services; they’re a work of art. Your clients leave feeling confident and glamorous, but what about you? Are you confident your pricing covers your costs and leaves you with profit in the bank?
Pricing lash services correctly is crucial for your salon’s success. Get it wrong, and you’re risking burnout, unpaid bills, or worse…a business that can’t keep up. But don’t worry, we’re here to help you figure it all out.
Key Takeaways: The Formula for Pricing Lash Extensions
Calculate Material Costs: Lash services are highly material-dependent. You must know the exact cost per client for lashes, premium adhesive, eye pads, and prep liquids.
Calculate Your Time: A full volume set takes significantly longer than a classic refill. If you don’t calculate your exact overheads and “cost per minute” on the floor, your long appointments will drain your profits.
Stop Guessing: Use a dedicated profitability calculator to guarantee your desired profit margin is built into every full set, infill, and removal.
Why Correct Pricing Matters
Common Mistakes When Pricing Lash Services
Copying Competitors
It’s tempting to match other salons’ prices, but their costs and goals aren’t the same as yours. What works for them might not work for you.
Ignoring Discounts and Add-Ons
Offering discounts to attract clients might seem like a good idea, but it can eat into your profits fast. And if you’re not charging extra for premium add-ons like coloured lashes or volume sets, you’re leaving money on the table.
Forgetting the Clock
Time is money! If a set takes you two hours, but you’re charging the same as someone who takes one hour, your profit per hour plummets.
How to Nail Your Lash Service Pricing
Calculate Your Costs
List all your expenses, from products to staff wages to overheads. Divide these by the number of clients you see to find your cost per service.
Set a Profit Margin
Decide how much you want to earn on top of your costs. A good starting point is aiming for a 20-30% profit margin.
Know Your Worth
Don’t be afraid to charge for your skill and time. Clients who value quality will pay for it, and they’ll return for the excellent service you provide.
Review Regularly
Prices aren’t set in stone. Review your pricing every three months to make sure it aligns with rising costs, your skill level, and market demand.
Let Insightful Sums Take the Guesswork Out of Pricing
We get it…pricing isn’t your favourite part of the job. That’s why Insightful Sums exists. Our platform takes care of the calculations, so you can focus on what you do best: creating stunning lash transformations.
- Calculate the true cost of your lash services.
- Set profitable prices with confidence.
- Easily factor in add-ons, discounts, and staff wages.
Stop second-guessing your pricing and start growing your lash business with Insightful Sums. Sign up for your 7-day free trial today and take the first step towards a more profitable and stress-free salon.
Quick & Painless Setup
Use our AI Ninja Importer to map your existing service list in seconds. No technical headaches and no financial degree required. Get set up fast and find your profit leaks today.
Price Your Services for Profit
Take the guesswork out of your price list. Easily calculate exactly what to charge for every cut, colour, or treatment so you actually make money…..not just cover your costs.
Discount Without Losing Money
Want to run a special promotion? See exactly how a discount will affect your bottom line before you offer it, so you never accidentally work for free.
Set Clear Team Targets
Know exactly what each team member needs to bring in for your salon to stay profitable, without having to do any complicated math.
Find the Hidden Cash on Your Shelves
Stop wondering if your retail shelf is actually worth it. Quickly calculate your markups to see the exact dollar profit you make on every single bottle of shampoo or serum you sell.
Your Business at a Glance
See exactly where your money is going. One simple, stress-free dashboard that displays your weekly business targets and makes your salon’s finances finally make sense.
Frequently asked questions
How much does it cost to do a full set of lash extensions?
The cost of a full set includes the materials (lashes, glue, pads, tape) plus your fixed business overheads (rent, electricity, software) and your hourly wage. A common mistake is only calculating the material cost. To guarantee a profit, you must use a profitability calculator to find your exact total cost per service before setting your price.
How do I price lash infills compared to full sets?
Infills take less time and fewer materials than a full set, but they still require a fresh setup and occupy your booking calendar. You must calculate the exact time an infill takes and ensure the price covers your “cost per minute” to keep the appointment profitable.
Steve Moore
Steve is the founder of Insightful Sums and a Salon Profit Specialist with over 10 years of experience owning and operating a multi-national, award-winning beauty salon. After watching his wife work 16-hour days building her dream salon without taking home a proper wage, Steve knew there had to be a better way. He created Insightful Sums to help creative salon owners ditch the confusing spreadsheets and finally master their numbers. His mission is to bridge the gap between creative passion and financial freedom, giving you the tools to price for profit and pay yourself what you deserve.
