Why Pricing Hair Treatments Correctly is Essential for Salon Success

What We Cover…

Running a hair salon isn’t just about creating fabulous looks…it’s also about running a successful business. And one of the most crucial aspects of your business is pricing your hair services correctly. Whether you’re offering balayage, keratin smoothing, or colour corrections, knowing how to price your services properly can be the difference between thriving and barely surviving.

Let’s break down why pricing matters and how you can take control of your numbers to ensure your salon’s success.

Many  hair salon owners set their prices based on what competitors charge or what they “think” clients will pay. But this approach often leads to undercharging and cutting into your profits.

Think about it:

• Are you covering all your costs, like products, electricity, rent, and staff wages?
• Are you factoring in the time it takes to deliver a flawless treatment?
• Are you making enough profit to grow your salon?

If you’ve ever hesitated to raise your prices or felt unsure about what to charge, you’re not alone. Many salon owners face this struggle…but it doesn’t have to be this way.

Covers All Your Costs

Correct pricing ensures you’re not just breaking even but also making a profit. This includes accounting for:

• Product costs (e.g., colours, treatments, shampoos).
• Staff wages (including superannuation).
• Overheads like rent, electricity, and insurance.

Builds Client Trust

When your prices are consistent and fair, clients trust you. Transparency in pricing eliminates surprises, creating loyal customers who value your expertise.

Helps You Grow

With the right pricing, you’ll have funds to reinvest in your business…whether it’s hiring staff, upgrading your salon, or investing in education and tools.

Stops the Discount Trap

Offering discounts to attract clients can backfire if you haven’t priced your services to absorb them. Correct pricing ensures you’re not losing money every time you run a promotion.

We know pricing can feel overwhelming, but that’s why Insightful Sums exists. We’re here to take the guesswork out of pricing and help you price your hair services for maximum profit.

With Insightful Sums, you can:

• Calculate the true cost of each treatment.
• Set profitable prices for all your services.
• Create staff targets to keep your team motivated.
• See how discounts impact your bottom line.

Our easy-to-use platform was designed by salon owners for salon owners. It’s not just about numbers…it’s about helping you succeed without the stress.